It can be a difficult thing trying to keep your customers happy, there is always a fine line between trying to meet the demands of the customer as well as the needs of your business. Customer Street more than most businesses appreciate this fact and have moved in a direction which allows our systems and processes to be significantly shaped by customer demand.
On top of what the customer’s and accountants want to see, there seems to be a third force coming into the frame more and more. Pressure from eco groups is mounting and it has now reached a point where environmental issues really cant be ignored any longer.
Marks and Spencer, bastion of the high street, has announced that as from May it will be charging its food customers 5p for each carrier bag they use when shopping. This is a brave move, and one I’m sure that will be huffed and puffed at by many who wont appreciate what M&S are trying to achieve. This doesn’t necessarily make M& S saints in the eco world. They reckon it could reduce the number of carriers used by up to 280M. Given the fact that they will be charging for the ones that are used as well as selling cotton alternatives or the long life reusable bags I can only imagine it also makes strong financial sense for the company too. Just how much do 280M carriers cost?
Customer Street also gives it’s customers the option to receive their monthly statements online in order to reduce our carbon footprint. It too has cost saving implications for us, there is no getting away from that one, but it also helps us to empower customers with more control over thier accounts by getting them used to accessing their online control panel from where they can manage thier own accounts at any time of the day or night.
